Advanced Age Support Serums

The Retinal 0.2% Emulsion is The Ordinary's Highest-Strength Retinoid

The Retinal 0.2% Emulsion is the latest launch from The Ordinary, and it's a potent, yellow-hued serum with anti-aging benefits. This is the brand's highest-strength retinoid formula to date and it's optimized for nighttime use, helping to speed up cellular turnover during sleep, a process that naturally slows down with age.

For years, the affordable skincare brand The Ordinary has offered introductory retinol products like Retinol in Squalane in 0.2%, 0.5% and 1% concentrations so that users can graduate according to their tolerance level. Retinal, a more advanced retinoid, offers a significant advantage over retinol due to its closer proximity to retinoic acid, the active form of Vitamin A. The Ordinary's Retinal 0.2% Emulsion is a potent option for those seeking enhanced results without the need for a prescription retinoid.

Advanced-age-support-serums
Innovative advancements in retinoid formulations offer enhanced anti-aging benefits and efficacy compared to traditional retinol products.
Nighttime-cellular-turnover-boosters
Products optimized for nighttime use that accelerate cellular turnover represent a growing trend in anti-aging skincare routines.
Gradual-concentration-escalation
Skincare brands introducing products with escalating concentrations cater to user tolerance levels for effective and customized skincare routines.

Sectors Adopting This

Skincare
The skincare industry is witnessing a shift towards advanced age-support serums that leverage innovative ingredients for potent anti-aging solutions.
Beauty
Beauty companies are exploring opportunities to develop nighttime cellular turnover boosters that capitalize on the body's natural rejuvenation processes during sleep.
Cosmetics
Cosmetic brands can benefit from the trend of gradual concentration escalation, offering a personalized approach to skincare regimens and enhancing user experience.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 83%
Freshness 25%