Most lip products are typically packaged in take-anywhere tubes or small jars, but the latest launch from ingredient-focused skincare brand The Ordinary—the PHA 5% Exfoliating Lip Serum—adopts a different format. This gentle, chemical-based lip exfoliator taps into the power of Polyhydroxy Acid (Gluconolactone,) plus glycerin and ectoin to smooth and hydrate lips while supporting the skin barrier. This exfoliating serum for lips, packaged in a dropper bottle, helps to boost moisture content and enhance the natural glossiness of lips, and it stands out for its bright pink hue.
The Ordinary previously unveiled the Squalane + Amino Acids Lip Balm, which takes the form of a more familiar lip product with softening, nourishing and moisture-boosting benefits.
Key Themes Behind This Trend
- Dropper-packaged Lip Products
- Lip care products are experiencing a shift with dropper bottle formats offering precise application and enhanced ingredient delivery.
- Pha-based Exfoliation
- The incorporation of Polyhydroxy Acid (PHA) in lip products is emerging as a gentle yet effective way to enhance lip smoothness and hydration.
- Ingredient-focused Lip Care
- Consumers are increasingly drawn to lip products that emphasize active ingredients like glycerin and ectoin for targeted hydration and skin barrier support.
Where This Applies
- Skincare
- Skincare brands are expanding into lip care with innovative formulations that incorporate facial skincare ingredients to diversify product lines.
- Cosmetics Packaging
- The adoption of unconventional packaging such as dropper bottles in lip care is paving new paths for user-experience-focused design in the beauty industry.
- Chemical Exfoliants
- An increased demand for mild chemical exfoliants in personal care as consumers seek safe yet effective products for sensitive skin areas like lips.
