Multifunctional Lip Products

Kanebo's Scrub Melting Lipstick Enhances Natural Lips

Kanebo’s latest innovation, the 'Scrub Melting Lipstick,' takes lip care to a new level with a unique blend of beauty and functionality. This revolutionary product offers a two-in-one experience: it exfoliates while adding a burst of color, giving users soft, smooth lips with a radiant finish.

The scrub feature is embedded within the lipstick itself, allowing gentle exfoliation with each application. The texture melts onto the lips, blending scrub particles with a moisturizing layer, ensuring the lips remain hydrated, plump, and perfectly smooth.

Kanebo's Scrub Melting Lipstick is perfect for those seeking instant results and long-term care. It not only enhances the appearance of your lips but also maintains their softness by removing dead skin cells and keeping them moisturized. The vibrant colors are inspired by nature, providing a fresh, glossy finish that elevates any look.

Image Credit: Kanebo

Hybrid Beauty Products
Combining exfoliation and moisturizing in a single product offers a streamlined beauty routine.
Texture-enhancing Cosmetics
The melting texture feature appeals to consumers seeking a luxurious, seamless application experience.
Nature-inspired Colors
Using vibrant, nature-inspired shades connects beauty products to a broader wellness and mindfulness movement.

Sectors Adopting This

Cosmetics
Innovations like multi-functional lipsticks showcase the industry's shift towards integrated beauty solutions.
Skincare
Lip products that incorporate skincare elements highlight the growing crossover between makeup and skincare.
Personal Care
Enhanced lip products that provide both aesthetic and therapeutic benefits reflect a trend towards hybrid personal care items.
SCORE
2.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 15%
Freshness 33%