Sunday Mood is a subscription service that caters to individuals who enjoy discovering independent brands and services.
The subscription service is one that focuses largely on the Millennial demographic, known for its love of "discovering" independent and artisan items and services. The monthly subscription service sends a variety of products from different independent brands, which can include everything from vegan and cruelty free beauty products and organic bathroom items, to handmade jewelry, "niche household items," art, teas and healthy treats. The service is ideal for individuals who appreciate minimalist products and who focus on enjoying quality, artisanal teats.
The Sunday Mood service is able to effectively target its primary demographics by specifically curating that demographic's preferences into a simple box.