Aēsop, a personal care and beauty product brand that was established in Melbourne, Australia, in 1987, added to its range of room spays with three natural scents that are said to wake up the user's senses and supply them with a boost of energy.
Dubbed 'Istros,' 'Cythera,' and 'Olous,' the scents are influenced by citrus fruits, lush green plants, musky wood, and floral elements -- making for a subtle finish that's never overwhelming. According to HYPEBEAST, Aēsop's general manager explained the brand's new room sprays by saying: "The development of indoor spray is intended to use the refreshing, quiet heart of the aroma and wake up the senses so that our lives and/or work environment take on a new look."
Due to the inclusion of high quality ingredients in each of the room sprays, they retail for $100 USD apiece.
Why This Trend Is Growing
- Natural Room Sprays
- Opportunity for creating room sprays with natural scents that invigorate the senses.
- Sense-awakening Fragrances
- Potential for developing fragrances that awaken and energize the user's senses.
- Premium Home Fragrance
- Growing demand for high-quality room sprays with premium ingredients.
Industries Being Reshaped
- Personal Care
- Innovation opportunities in creating unique room sprays as part of the personal care product range.
- Home Accessories
- Opportunity for the home accessories industry to provide premium and luxurious room sprays.
- Alternative Fragrance
- Potential for disrupting the traditional fragrance industry with alternative scent delivery methods.
