For die-hard fans of vintage cosmetics, it can often be frustrating when trying to find an exact color match to the shades worn by Hollywood's biggest stars.
That's why cosmetics company Besame has released a line of vintage-inspired lipsticks. Its products are unique in that its founder Gabriela selects vintage colors she loves and makes exact replicas of the original in beautiful vintage inspired packaging. Now instead of using lipstick well past its expiration date or a not quite so perfect match, consumers are able to find that exact Marilyn Monroe red or Twiggy pink.
The brand's latest addition to the line is an Audrey Hepburn vintage-inspired lipstick called '1965 Portrait Peach.' Furthermore, one of its best-selling red colors is available in a matchbox pack, a popular way to package vintage cosmetics.
Why This Trend Is Growing
- Vintage-inspired Lipsticks
- Cosmetic companies can replicate exact vintage colors in packaging for consumers seeking retro glamour.
- Matchbox Packaging for Cosmetics
- Vintage-inspired matchbox packaging for cosmetics provides a unique and visually engaging way to market retro beauty products.
- Replication of Historical Colors in Cosmetics
- Cosmetic companies can create a niche market by replicating historical colors associated with famous individuals or eras.
Industries Being Reshaped
- Beauty and Cosmetics
- Established and start-up beauty and cosmetic brands can capitalize on the market for vintage-inspired products that replicate historical colors in retro packaging.
- Fashion and Apparel
- Fashion and apparel companies can expand into the cosmetic industry by offering makeup lines that complement vintage-inspired clothing lines.
- Nostalgic Collectibles
- Companies specializing in nostalgic collectibles could create product lines focused on vintage-inspired cosmetics for consumers interested in retro glamour and style.
