The Blum Skincare Cosmetic Line Speaks to the Young Female

The market for skincare cosmetics is often geared towards older consumers who might be experiencing the problems that the products address firsthand, so the conceptual Blum lineup of products is intended to speak more directly to younger females.

Utilizing glass bottles and foil stamping, the branding for Blum skincare products is youthful, chromatic and infused with floral accents in order to convey the fresh nature of the various solutions. This makes them more appealing and applicable for young female consumers who might not recognize the need for anti-aging products just yet.

The Blum skincare cosmetic branding is the design work of Toronto-based designer Alex Dang and identifies an opportunity to refresh the anti-aging market to draw in new consumers who might not be searching out such products for several years.