Kandee Johnson, a makeup artist and popular online influencer, recently worked on the new Too Faced collection, which was dubbed 'I Want Kandee.'
The collection is made up of an eye shadow palette that comes with 15 different shades, as well as the Candy Glow Highlighting Stick, Banana Pudding Brightening Face Powder, Candy Black Licorice Eyeliner, and the Melted Matte Liquid Lipsticks -- which come in four different shades.
Jerrod Blandino, the founder of the makeup brand, explained how he and Johnson began working on the new Too Faced collection by saying, "Kandee is one of my best friends, and she called me and said that she had wonderful ideas and recipes that could help women get their desired looks without intimidation."
What's Driving This Trend
- Collaborative Makeup Collections
- Brands collaborating with influencers to create makeup collections allows for unique and targeted products.
- Candy-themed Cosmetics
- The growing trend of candy-themed cosmetics offers consumers playful and nostalgic beauty options.
- Influencer-driven Beauty
- Influencers like Kandee Johnson playing a role in creating makeup collections showcases the power of social media in shaping the beauty industry.
Who This Affects Most
- Cosmetics
- Cosmetics companies can leverage influencer collaborations to create innovative and appealing products.
- Beauty
- The beauty industry can market candy-themed cosmetics to attract a wide range of consumers.
- Social Media
- Social media platforms can explore partnerships with influencers to promote and sell exclusive beauty products.
