Toys 'R' Us decided to try a different approach with its ad for Christmas this year, which introduces 'Geoffrey the Part Time Reindeer' in a short animated commercial, rather than showing the usual scenes of families arriving at the retail toy store by car.
In the story-driven 30-second ad, viewers are introduced to the retailer's mascot in a modern format; the 3D Geoffrey giraffe character welcomes Santa to Toys 'R' Us, loads the sleigh and takes the place of Santa's reindeer, who are preoccupied with the many toys to be played with.
Although the commercial embraces animated graphics and a fresh new approach, it is set to the familiar tune of the Magical Place theme song.
Festive Mascot Ads
More Stats +/-
Traveling Teddy Bear Commercials
Bilingual Christmas Campaigns
Shameless Christmas Commercials
Family-Focused Beer Ads
Anti-Consumerist Christmas Ads