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60 Gen-Z Marketing Innovations

From Inclusive Beauty Ads to Vlogger-Designed Fashion Lines

— August 29, 2017 — Life-Stages
These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout -- Forever 21's Disney x Pixar clothing collection -- consists of chic casuals that celebrate famous films like the Toy Story franchise and Finding Nemo.

When it comes to online platforms geared toward Gen-Z, examples include tween influencer communities that help members turn a social media past-time into a rewarding, and lucrative career. AwesomenessTV Network is one of those platforms, and is not only home to generational programming but is also a resource for up-an-coming influencers who are seeking to find professional management.

Other Gen-Z marketing innovations include gender-inclusive dolls, teen activist magazine covers, and LGBT cartoons that speak to this group's desire for tolerance and acceptance.
6.9
Score
Popularity
Activity
Freshness
60
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
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59
Tween Skateboarder Campaigns
Tween Skateboarder Campaigns
Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill
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58
Dorm Decor Webisodes
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
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57
Episodic Teen Games
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
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56
Popstar-Created Latina Shows
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen
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55
Teen Culture Platforms
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
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54
Iconic Emoji Jewelry
Iconic Emoji Jewelry
Alison Chemla Created a Line of Fine Jewelry Emoticons
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53
Bilingual Christmas Campaigns
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
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52
Revealing Socialite Reality Shows
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
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51
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
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50
GIF-Style Footwear Commercials
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
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49
Cult Cartoon Card Games
Cult Cartoon Card Games
The Rick and Morty Total Rickall Card Game Targets Die-Hard Fans
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48
Theme Park Character Breads
Theme Park Character Breads
The Groot Bread at Disney California Adventure Comes in Two Flavors
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47
Active Teen Decor
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
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46
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
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45
Gen Z Meditation Programs
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
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44
Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
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43
Rainbow Marble Pasteries
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
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42
LGBT Disney Shows
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
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41
Japanese Fashion Dolls
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
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40
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
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39
Social Media GIF Buttons
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
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38
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
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37
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
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36
Toy-Included Gen Z Magazines
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
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35
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
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34
Social Gen Z Platforms
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
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33
Gen Z-Targeted Magazines
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
<
32
Pop Culture-Inspired Candies
Pop Culture-Inspired Candies
The New Ring Pop Gummies Chains are Edible Jewelry
<
31
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
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30
Unisex Teen Skincare
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
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29
Princess Toy Subscriptions
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
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28
Children's Lifestyle Retailers
Children's Lifestyle Retailers
Kira Kids Fun Merchandise Like Graphic Tees and Collectible Toys
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27
Social Avatar Apps
Social Avatar Apps
Miitomo is a Customizable App That Reveals Fun Facts About Friends
<
26
Sci-Fi Series Cast Editorials
Sci-Fi Series Cast Editorials
This Retro Photography Series Features the Stranger Things Cast
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25
Exclusive Popstar Merchandise
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
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24
Disney Movie-Themed Makeup Collections
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
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23
Female Superhero Children's Pop-Ups
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
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22
Transgender Doll Toys
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
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21
Teen Influencer Clothing Collections
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
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20
Filter-Centered Celebrity Editorials
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
<
19
Kid-Friendly Pop-Up Spas
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
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18
Fashionable High Schooler Editorials
Fashionable High Schooler Editorials
The New Fear of God Collection Was Inspired by Unique Teens
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17
Teen Dancer Clothing Collections
Teen Dancer Clothing Collections
Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
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16
Bold Unisex Fashions
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
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15
Reality Star Sneaker Editorials
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
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14
Bottled Hair Glitters
Bottled Hair Glitters
Major Moonshine's Hair Products Embody a Daring and Mystical Look
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13
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
12
Interactive Doll Retailers
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
<
11
Eco Tween Fashion Kits
Eco Tween Fashion Kits
The Fashion Angels Garbage to Glam Upcycling Product Lineup is Interactive
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10
Athletic Fairy Tale Footwear
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
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9
Teen Activist Editorials
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
<
8
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
<
7
Unisex Children's Streetwear
Unisex Children's Streetwear
The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
<
6
Fast Fashion Disney Collections
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
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5
Disney Princess-Inspired Streetwear
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
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4
Pizzeria-Themed Rapper Apparel
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
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3
Gender-Neutral Fast Fashion
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
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2
Meme-Inspired Clothing
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
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1
Educational Menstrual Cycle Games
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
<