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60 Gen-Z Marketing Innovations

From Inclusive Beauty Ads to Vlogger-Designed Fashion Lines

— August 29, 2017 — Life-Stages
These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout -- Forever 21's Disney x Pixar clothing collection -- consists of chic casuals that celebrate famous films like the Toy Story franchise and Finding Nemo.

When it comes to online platforms geared toward Gen-Z, examples include tween influencer communities that help members turn a social media past-time into a rewarding, and lucrative career. AwesomenessTV Network is one of those platforms, and is not only home to generational programming but is also a resource for up-an-coming influencers who are seeking to find professional management.

Other Gen-Z marketing innovations include gender-inclusive dolls, teen activist magazine covers, and LGBT cartoons that speak to this group's desire for tolerance and acceptance.
7.4
Score
Popularity
Activity
Freshness
60
Tween Skateboarder Campaigns
Tween Skateboarder Campaigns
Nordstrom Kids' Clothing Range is Endorsed by 15-Year-Old Finn McGill
<
59
Blogger-Hosted Decor Tutorials
Blogger-Hosted Decor Tutorials
Target's 'Back to College' Ad Features Popular Teen Influencers
<
58
Popstar-Created Latina Shows
Popstar-Created Latina Shows
The Selena Gomez TV Show is Inspired by a Real Teen
<
57
Dorm Decor Webisodes
Dorm Decor Webisodes
Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
<
56
Episodic Teen Games
Episodic Teen Games
'LongStory' is an LGBTQ-Friendly Dating and Adventure Game
<
55
Revealing Socialite Reality Shows
Revealing Socialite Reality Shows
The New Life of Kylie Show Delves into the Life of Kylie Jenner
<
54
Bilingual Christmas Campaigns
Bilingual Christmas Campaigns
Target Created a Spanish Version for Each of Its 2016 Holiday Ads
<
53
Active Teen Decor
Active Teen Decor
Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor
<
52
GIF-Style Footwear Commercials
GIF-Style Footwear Commercials
Converse Launched 32 Branded GIFs to Be Used Across Social Media
<
51
Artistic Teen Campaigns
Artistic Teen Campaigns
Autumn de Forest Stars in this Empowering Nordstrom Kids Commercial
<
50
Theme Park Character Breads
Theme Park Character Breads
The Groot Bread at Disney California Adventure Comes in Two Flavors
<
49
LGBT Disney Shows
LGBT Disney Shows
A 'Doc McStuffins' Episode Featured Same-Sex Parents
<
48
Teen-Centric Decor Ads
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
<
47
Japanese Fashion Dolls
Japanese Fashion Dolls
The Shibajuku Girls Dolls are Inspired by Japanese Street Fashion
<
46
Iconic Emoji Jewelry
Iconic Emoji Jewelry
Alison Chemla Created a Line of Fine Jewelry Emoticons
<
45
Teen Culture Platforms
Teen Culture Platforms
'MTV Voices' is a Platform with Youth-Targeted Pop Culture Content
<
44
Gen Z Meditation Programs
Gen Z Meditation Programs
Lori Digou-Westbury Offers Meditation Classes for Younger Participants
<
43
Rainbow Marble Pasteries
Rainbow Marble Pasteries
This Recipe for Rainbow Pop Tarts From Aww Sam Looks Scrumptious
<
42
Cult Cartoon Card Games
Cult Cartoon Card Games
The Rick and Morty Total Rickall Card Game Targets Die-Hard Fans
<
41
DIY Music Video Apps
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
<
40
Toy-Included Gen Z Magazines
Toy-Included Gen Z Magazines
'Mixit' is a New Magazine for Young Girls Ages Four to Nine
<
39
Gen Z-Targeted Magazines
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
<
38
Socialite Sibling Pop-Ups
Socialite Sibling Pop-Ups
The Kendall + Kylie Pop-Up Shop Features the Fall 2016 Lineup
<
37
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
<
36
Tween Influencer Communities
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
<
35
Expressive Beauty Campaigns
Expressive Beauty Campaigns
Milk Makeup's 'Shades of Femininity' Campaign Promotes Self-Expression
<
34
Social Gen Z Platforms
Social Gen Z Platforms
Yoursphere is Customizable Social Media App for Tweens
<
33
Social Media GIF Buttons
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
<
32
AR Scavenger Hunts
AR Scavenger Hunts
Disney and Lucasfilm are Launching an AR Event Called 'Find the Force'
<
31
Pop Culture-Inspired Candies
Pop Culture-Inspired Candies
The New Ring Pop Gummies Chains are Edible Jewelry
<
30
Unisex Teen Skincare
Unisex Teen Skincare
SAMFARMER Creates Unisex Personal Care Products for Youth
<
29
Princess Toy Subscriptions
Princess Toy Subscriptions
PleyBox's Subscription Service for Kids Has Official Disney Items
<
28
Social Avatar Apps
Social Avatar Apps
Miitomo is a Customizable App That Reveals Fun Facts About Friends
<
27
Children's Lifestyle Retailers
Children's Lifestyle Retailers
Kira Kids Fun Merchandise Like Graphic Tees and Collectible Toys
<
26
Disney Movie-Themed Makeup Collections
Disney Movie-Themed Makeup Collections
Lorac is Now Offering a Beauty and the Beast Makeup Set
<
25
Sci-Fi Series Cast Editorials
Sci-Fi Series Cast Editorials
This Retro Photography Series Features the Stranger Things Cast
<
24
Exclusive Popstar Merchandise
Exclusive Popstar Merchandise
The 'All Access' Justin Bieber Purpose Tour Line is at PacSun Only
<
23
Kid-Friendly Pop-Up Spas
Kid-Friendly Pop-Up Spas
The My Little Pony Spa in NYC Offers Makeup, Hair and Manicure Packages
<
22
Female Superhero Children's Pop-Ups
Female Superhero Children's Pop-Ups
The Powerpuff Girls Emporium Offers an Immersive Experience
<
21
Transgender Doll Toys
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
<
20
Bold Unisex Fashions
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
<
19
Teen Influencer Clothing Collections
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
<
18
Filter-Centered Celebrity Editorials
Filter-Centered Celebrity Editorials
Willow Smith Was the Focus of GARAGE Magazine App's Issue
<
17
Reality Star Sneaker Editorials
Reality Star Sneaker Editorials
This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
<
16
Fashionable High Schooler Editorials
Fashionable High Schooler Editorials
The New Fear of God Collection Was Inspired by Unique Teens
<
15
Bottled Hair Glitters
Bottled Hair Glitters
Major Moonshine's Hair Products Embody a Daring and Mystical Look
<
14
Interactive Doll Retailers
Interactive Doll Retailers
The American Girl New York Shop is Dubbed "The Store of the Future"
<
13
Teen Dancer Clothing Collections
Teen Dancer Clothing Collections
Maddie Ziegler is Creating Her Very Own 'Maddie' Clothing Line
<
12
Athletic Fairy Tale Footwear
Athletic Fairy Tale Footwear
New Balance Created Beauty and the Beast Shoes for Women and Girls
<
11
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
10
Teen Activist Editorials
Teen Activist Editorials
Teen Vogue's 'The Global Issue' Edition Features Willow Smith
<
9
Fast Fashion Disney Collections
Fast Fashion Disney Collections
Forever 21's Disney x Pixar Line Includes Nostalgia-Inducing Items
<
8
Sprawling Accessories Stores
Sprawling Accessories Stores
Ardene is Set to Open a Series of Large-Format Stores in Canada
<
7
Eco Tween Fashion Kits
Eco Tween Fashion Kits
The Fashion Angels Garbage to Glam Upcycling Product Lineup is Interactive
<
6
Unisex Children's Streetwear
Unisex Children's Streetwear
The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color
<
5
Disney Princess-Inspired Streetwear
Disney Princess-Inspired Streetwear
This New Disney and Local Heroes Collection Powerful Graphics
<
4
Educational Menstrual Cycle Games
Educational Menstrual Cycle Games
This Board Game Shifts Tween Perspectives on Periods
<
3
Pizzeria-Themed Rapper Apparel
Pizzeria-Themed Rapper Apparel
Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise
<
2
Meme-Inspired Clothing
Meme-Inspired Clothing
This Clothing Collection Was Inspired by the 'Arthur Fist' Meme
<
1
Gender-Neutral Fast Fashion
Gender-Neutral Fast Fashion
The Ungendered Line from Zara Can Be Worn by Anyone
<