In an effort to promote its fresh 'Fierce KRM Trainers' to the many Millennial and Generation Z consumers who look up to the Kardashian-associated socialite, a Kylie Jenner PUMA campaign was devised.
Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. Void of laces, the sneakers are easily slipped on and hug the feet comfortably.
This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle.
Image Credit: Puma
Why This Trend Is Growing
- Millennial and Generation Z Promotion
- Promoting products to Millennials and Generation Z through social media influencers such as Kylie Jenner.
- Laceless Sneakers
- Designing athletic shoes that are easily slipped on without laces, like the Fierce KRM Trainers.
- Low Cost Athletic Shoes
- Creating affordable athletic shoes that feature supportive midsoles, flexible outsoles, and flexible uppers.
Industries Being Reshaped
- Athletic Footwear
- Designing, manufacturing, and marketing athletic footwear that meets the needs of Millennials and Gen Z.
- Social Media Advertising
- Developing and implementing advertising campaigns on social media platforms to effectively reach younger consumers.
- Influencer Marketing
- Working with social media and celebrity influencers to promote and sell products to younger demographics.
