This Kylie Jenner Puma Campaign Promotes the Fierce KRM Trainer
Riley von Niessen — November 3, 2016 — Fashion
References: us.puma & highsnobiety
In an effort to promote its fresh 'Fierce KRM Trainers' to the many Millennial and Generation Z consumers who look up to the Kardashian-associated socialite, a Kylie Jenner PUMA campaign was devised.
Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. Void of laces, the sneakers are easily slipped on and hug the feet comfortably.
This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle.
Image Credit: Puma
Throughout the Kylie Jenner PUMA campaign, she wears the sportswear brand's stylish black and white apparel, as well as a pair of the Fierce KRM Trainers in a deep burgundy hue. Void of laces, the sneakers are easily slipped on and hug the feet comfortably.
This makes them ideal for those looking for a versatile athletic companion, especially considering that the model is relatively low-cost. This is in-part due to the supportive midsole and the flexible outsole, as well as the flexible upper that extends up the ankle.
Image Credit: Puma
Trend Themes
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Millennial and Generation Z Promotion — Promoting products to Millennials and Generation Z through social media influencers such as Kylie Jenner.
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Laceless Sneakers — Designing athletic shoes that are easily slipped on without laces, like the Fierce KRM Trainers.
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Low Cost Athletic Shoes — Creating affordable athletic shoes that feature supportive midsoles, flexible outsoles, and flexible uppers.
Industry Implications
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Athletic Footwear — Designing, manufacturing, and marketing athletic footwear that meets the needs of Millennials and Gen Z.
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Social Media Advertising — Developing and implementing advertising campaigns on social media platforms to effectively reach younger consumers.
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Influencer Marketing — Working with social media and celebrity influencers to promote and sell products to younger demographics.
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