For the back-to-school season, Converse created a fun campaign with Stranger Things star Millie Bobby Brown that introduces 32 branded GIFs for fans to use across social media. Knowing that Millennials love sharing reaction GIFs online, the brand launched a series of emotive clips that communicate the 'First Day Feels' of going back to school.
All of the GIFs can be found together as part of a collection on Giphy, but they may also be seen as part of a commercial from Converse that stitches them together one after the other.
While there are many GIFs that end up being created following the success of commercials, this campaign differentiates itself by focusing on the animated clips as the centerpiece of a campaign.
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