YouTuber Jenn Im has officially launched her clothing collection, 'Eggie.'
Im's fans know and love the vlogger for her eclectic style and thrift store shopping hacks. After years of fans requesting that the YouTuber launch her own fashion line, Eggie is here. Unlike other social media star fashion collections, Eggie isn't connected by a common aesthetic or theme. The Fall 2017 line includes everything from street style pieces or preppy school girl pieces to bohemian-looking dresses. What unites the pieces is the love YouTuber Jenn Im has for interesting and expressive pieces. Each piece in the line clocks in under $80, making it affordable and accessible for Im's fans.
More and more social media celebrities have been making the transition from releasing brand collaborations to launching their own lifestyle brands. This shows the commercial leverage that this group of people have and the influence they hold with Millennial and Gen Z consumers.