These examples of Gen Z fashion offer a look at some of the values held by pre-teen and young adult consumers who have different values than the Millennials who came before them.
Gen Z wants to see everyone represented in clothing lines that make them feel unique and comfortable and as such, brands are creating inclusive designs that dismantle established gender norms. The post-Millennial generation is also interested in supporting brands that embrace diversity, transparency and socially responsible practices.
Numerous brands are being created expressly to speak to the Gen Z consumer, as exemplified by Superdown by Revolve and TVF for DVF, which shares summery, soft and youthful styles created by Diane Von Furstenberg's granddaughter.
SCORE
6.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 9%
