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20 Gen Z Fashion Innovations

From Collaborative Influencer Fashion to Bold Unisex Fashions

— July 17, 2019 — Life-Stages
These examples of Gen Z fashion offer a look at some of the values held by pre-teen and young adult consumers who have different values than the Millennials who came before them.

Gen Z wants to see everyone represented in clothing lines that make them feel unique and comfortable and as such, brands are creating inclusive designs that dismantle established gender norms. The post-Millennial generation is also interested in supporting brands that embrace diversity, transparency and socially responsible practices.

Numerous brands are being created expressly to speak to the Gen Z consumer, as exemplified by Superdown by Revolve and TVF for DVF, which shares summery, soft and youthful styles created by Diane Von Furstenberg's granddaughter.
7.1
Score
Popularity
Activity
Freshness
20
Mermaid-Inspired Platforms
Mermaid-Inspired Platforms
YRU's 'LALA MERMAID' Sneaker Features Holographic Sequins
<
19
Gen Z Underwear Campaigns
Gen Z Underwear Campaigns
Calvin Klein's Billie Eilish #MyCalvins Campaign Talks Body Positivity
<
18
Collaborative Influencer Fashion
Collaborative Influencer Fashion
/Nyden Created Gen Z-Targeted Styles with Dua Lipa & Justine Skye
<
17
Mixed-Material 90s Sneakers
Mixed-Material 90s Sneakers
The Bodega x ASICS 'Underground' Shoes Feature Retro & Modern Elements
<
16
Nostalgic Disney Apparel
Nostalgic Disney Apparel
Hot Topic Launched an Inclusive Disney Pixar ‘Toy Story’ Collection
<
15
Gen Z Sneaker Pop-Ups
Gen Z Sneaker Pop-Ups
American Eagle's Urban Necessities Resells Name-Brand Sneakers
<
14
Whimsical Sportswear Collaborations
Whimsical Sportswear Collaborations
The Champion x Susan Alexandra Collab Features Bright Styles
<
13
Tragic Americana Lookbooks
Tragic Americana Lookbooks
Burma's New Lookbook Tells a Deadly Cinematic Story
<
12
Limited-Edition Beauty Brand Apparel
Limited-Edition Beauty Brand Apparel
'Glossiwear' is a New Line of Glossier Merch
<
11
Ultra-Exclusive Online Streetwear
Ultra-Exclusive Online Streetwear
The Drop by Amazon Shares Limited-Edition Styles for 30 Hours
<
10
Customizable Collaboration Sneakers
Customizable Collaboration Sneakers
Converse's Millie By You Line Lets Shoppers Customize Details
<
9
Athleisure-Style Pride Fashion
Athleisure-Style Pride Fashion
H&M's Love for All Collection Campaign Stars Influencers
<
8
Bold Unisex Fashions
Bold Unisex Fashions
Hayley Elsaesser's 'Verona Beach' Collection Features Bright Summer Prints
<
7
Luxe Quirky Designer Collaborations
Luxe Quirky Designer Collaborations
The Marc Jacobs/Anna Sui Collab is a Testimony of Friendship
<
6
Vlogger-Created Fashion Lines
Vlogger-Created Fashion Lines
YouTuber Jenn Im Launched an Affordable Clothing Collection
<
5
Recycled Gen Z Fashion
Recycled Gen Z Fashion
PrettyLittleThing Launched a Colorful Recycled Clothing Collection
<
4
Nostalgic 90s Clothing
Nostalgic 90s Clothing
Club Monaco's '#ClubThrowback' Line Celebrates Canada's 150th Birthday
<
3
Whimsical Gen Z Fashion
Whimsical Gen Z Fashion
TVF for DVF Introduces Styles by Diane Von Furstenberg's Granddaughter
<
2
Gen Z Fashion Brands
Gen Z Fashion Brands
'Superdown' by Revolve Appeals to Youth with an Influencer-First Strategy
<
1
Fashionable Snacky See-Through Bags
Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag
<