The Bodega x ASICS 'Underground' Shoes Feature Retro & Modern Elements
Mary Van Puymbroeck — June 21, 2017 — Fashion
References: shop.bdgastore & hypebeast
One of the most intriguing designs of the year is the Bodega x ASICS Collaborative GEL-Mai 'Underground.'
Originally seen in a video lookbook launching the collaboration, these mixed-materials sneakers will be released on June 23rd. The upper of the sneakers are made of a mix of ostrich, nubuck, pebbled leathers and suede. A semi-transparent outer sole, lavender jewel branding on the heel and a striped mesh tongue tie the look together while tangerine laces and an elastic ankle detail give the shoes a sporty vibe. The Bodega x ASICS sneakers feature special packaging and will come with lace options in white, lavender and tangerine.
The contrasting colors and chunky sole lend a 90s aesthetic to the shoe. 90s styles have been popular with Millennial and Gen Z consumers for their nostalgic and anti-conformist feel.
Originally seen in a video lookbook launching the collaboration, these mixed-materials sneakers will be released on June 23rd. The upper of the sneakers are made of a mix of ostrich, nubuck, pebbled leathers and suede. A semi-transparent outer sole, lavender jewel branding on the heel and a striped mesh tongue tie the look together while tangerine laces and an elastic ankle detail give the shoes a sporty vibe. The Bodega x ASICS sneakers feature special packaging and will come with lace options in white, lavender and tangerine.
The contrasting colors and chunky sole lend a 90s aesthetic to the shoe. 90s styles have been popular with Millennial and Gen Z consumers for their nostalgic and anti-conformist feel.
Trend Themes
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Mixed-material 90s Sneakers — The mixed-material 90s sneaker trend creates innovation opportunities for clothing brands to fuse the latest fabrics and materials to meet consumers' changing fashion styles.
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Nostalgic Aesthetic — Businesses can leverage the nostalgic appeal created by retro fashion trends such as chunky soles and contrasting colors to align product offerings with consumers' desire for old-school aesthetics.
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Special Packaging — The trend of creating special packaging for exclusive product releases provides an avenue for businesses to tap into consumers' interest in limited availability items.
Industry Implications
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Fashion — The fashion industry can leverage the mixed-material sneaker trend to make low-risk offerings, meet consumer preferences and debut exclusive items with limited edition packaging.
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Retail — Retailers can build competitive advantage by creating special releases with unique packaging and exclusive products in their stores and collaborations with designers.
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E-commerce — Businesses in e-commerce can leverage the mixed-material 90s sneakers trend to tap into growing consumer demand for cross-platform purchases and exclusive drops through their online platform.
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