One of the most intriguing designs of the year is the Bodega x ASICS Collaborative GEL-Mai 'Underground.'
Originally seen in a video lookbook launching the collaboration, these mixed-materials sneakers will be released on June 23rd. The upper of the sneakers are made of a mix of ostrich, nubuck, pebbled leathers and suede. A semi-transparent outer sole, lavender jewel branding on the heel and a striped mesh tongue tie the look together while tangerine laces and an elastic ankle detail give the shoes a sporty vibe. The Bodega x ASICS sneakers feature special packaging and will come with lace options in white, lavender and tangerine.
The contrasting colors and chunky sole lend a 90s aesthetic to the shoe. 90s styles have been popular with Millennial and Gen Z consumers for their nostalgic and anti-conformist feel.