For Pride Month, H&M is now sharing its second Love for All collection and the Stay True, Stay You campaign in support of the LGBTQI+ community with Laverne Cox. The capsule collection celebrates men, women, and non-binary individuals and the campaign showing off the pieces from the range champions inclusivity and diversity. Alongside actress and activist Laverne Cox, the Stay True, Stay You campaign stars influencers Rickey Thompson, Shannon Beveridge, Brock Williams and Chris Lin.
The Love for All collection from H&M is built on athleisure-inspired looks and accessories with messages that underline individuality, self-confidence and equality, and range from retro-style bodysuits to sequinned tops.
A portion of the sales from the Love for All collection will be donated to the UN Free & Equal Campaign.