Canadian designer Hayley Elsaesser's new 'Verona Beach' collection is full of fun and attention-grabbing prints.
Coming from a brand known for bold styles in tailored cuts, the Verona Beach collection is everything you would want and expect from the brand's Spring/Summer 2017 line. The blue 'Brewski' print is seen on a number of items in the line and works well as an example of this collections offerings. The prints are bold and unapologetically fun. Many of the pieces work to blur the line between gender norms and are displayed on both male and female models.
This brand works well as a representation of Millennial and Gen Z culture. It wants its clothes to help wearers express their individuality and display the fluidity they feel (in gender norms and social roles) in their lives
Key Themes Behind This Trend
- Bold Prints
- Bold prints are a popular trend in fashion, providing opportunities for designers to create attention-grabbing and expressive designs.
- Gender-neutral Fashion
- The rise of gender-neutral fashion allows brands to appeal to a wide range of consumers, offering inclusive and boundary-pushing designs.
- Expressing Individuality
- Fashion brands that focus on helping wearers express their individuality tap into the desire for self-expression and personal style.
Where This Applies
- Fashion Design
- The fashion design industry has the opportunity to innovate with bold prints and gender-neutral styles, creating unique and inclusive collections.
- Retail
- Retail industry players can tap into the demand for bold prints and gender-neutral fashion by offering a diverse range of products that cater to individual expression.
- Fashion Marketing
- Fashion marketing professionals can leverage the trend of expressing individuality through fashion by promoting brands that embrace self-expression and personal style.
