Canadian designer Hayley Elsaesser's new 'Verona Beach' collection is full of fun and attention-grabbing prints.
Coming from a brand known for bold styles in tailored cuts, the Verona Beach collection is everything you would want and expect from the brand's Spring/Summer 2017 line. The blue 'Brewski' print is seen on a number of items in the line and works well as an example of this collections offerings. The prints are bold and unapologetically fun. Many of the pieces work to blur the line between gender norms and are displayed on both male and female models.
This brand works well as a representation of Millennial and Gen Z culture. It wants its clothes to help wearers express their individuality and display the fluidity they feel (in gender norms and social roles) in their lives