Zara recently added an ungendered line to its website in an effort to move away from restrictive clothing categories. While the lines between men and women's fashion have become increasingly blurred, the majority of brands still separate garments based on gender. Now Zara is creating a more inclusive way to shop by offering clothing that can be worn by anyone.
The ungendered section on Zara's website includes items that can be worn by men, women and non-binary individuals. The line includes many basic pieces such as T-shirts, tank tops, sweatshirts, jeans and sweaters. Each item is modeled by a man and a woman in order to show how the item fit on different individuals.
The move demonstrates how mainstream brands are gradually moving away from rigid gender categorization when it comes to clothing, which aims to appeal to the teen demographic in particular.
Gender-Neutral Fast Fashion
More Stats +/-
Gender-Neutral Kids Clothing
Elevated Unisex Streetwear
Utilitarian Unisex Apparel
Graphic Unisex Undies
Sustainable Urban Fashion
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.