In a recent update, Facebook has added a Graphics Interchange Format (GIF) button to its comment section.
For a long time, Facebook was resistant to allowing the dissemination of viral GIFs on its website. GIFs weren't initially supported on the platform at all but over time, became compatible with Messenger and the comments section, as long as they were shared using a GIF service like Giphy or Imgur. Now, the social media service has created an update that supports the Graphics Interchange Format.
Moving forward, there will be a GIF button in the comments section alongside the emoji extension. The button will work to link the user to a search feature and a collection of trending GIFs powered by Giphy and Tenor.
For Millennial and Gen Z cultures, the GIF is a common communication tool. Facebook's newly inclusive attitude toward the Graphics Interchange Format means tech savvy youth will feel more inclined to communicate on Facebook.