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Lululemon's ivivva Brand and PBteen Collaborated on Teen Home Decor

 - Jul 12, 2017
References: ivivva & news.fastcompany
ivivva (Lululemon's youth brand) recently collaborated with PBteen (Pottery Barn's line for teenagers) on the creation of a teen home decor capsule collection.

The collection for teens boasts heart-shaped pillows, lap desks, desktop organizers, boldly printed textiles in pastel colors and dazzling wall murals. The capsule collection also includes a mirror and barre piece that can be used for activities like yoga, stretching or ballet. As an innovator in the realm of fabrics for activewear, Lululemon was able to lend its expertise on technical fabrics, introducing PBteen to ultra-soft bedding materials.

In recent years, athleisure has moved beyond just fashion and activewear to encompass multiple parts of one's lifestyle. Now, consumers' love of healthy, active living is even seeping into the realm of home decor.