ivivva (Lululemon's youth brand) recently collaborated with PBteen (Pottery Barn's line for teenagers) on the creation of a teen home decor capsule collection.
The collection for teens boasts heart-shaped pillows, lap desks, desktop organizers, boldly printed textiles in pastel colors and dazzling wall murals. The capsule collection also includes a mirror and barre piece that can be used for activities like yoga, stretching or ballet. As an innovator in the realm of fabrics for activewear, Lululemon was able to lend its expertise on technical fabrics, introducing PBteen to ultra-soft bedding materials.
In recent years, athleisure has moved beyond just fashion and activewear to encompass multiple parts of one's lifestyle. Now, consumers' love of healthy, active living is even seeping into the realm of home decor.
Why This Trend Is Growing
- Teen Home Decor
- The collaboration between Lululemon's ivivva and PBteen showcases the emerging trend of teen home decor that combines fashion and functionality.
- Athleisure Lifestyle
- The expansion of athleisure into home decor demonstrates the trend of incorporating fitness and wellness into all aspects of life.
- Technical Fabrics
- Lululemon's expertise in technical fabrics presents a trend in using performance materials in home decor products.
Industries Being Reshaped
- Fashion and Activewear
- The collaboration between Lululemon's ivivva and PBteen shows opportunity for fashion and activewear brands to extend into the home decor market.
- Interior Design
- The rise of teen home decor creates new possibilities for the interior design industry to cater to younger, active consumers.
- Textile Manufacturing
- The use of technical fabrics in home decor items opens up opportunities for textile manufacturers to explore new markets and applications.
