Teen artist Autumn de Forest stars in Nordstrom Kids' latest campaign for 2016. The 14-year-old painter describes her creative process in the ad and tells viewers how she got started with her artistic pursuits. Whether dancing to her favorite songs or singing along to them, the artist is deeply connected to music and describes it as a must-have during her painting sessions.
She also goes on to suggest that art is not often easy and that any creative project can have its ups and downs. Aiming to empower young viewers, the artist explains that determination and a passion for the arts is what keeps her going.
Autumn de Forest is not only already a best-selling artist but has also been featured on various tween television programs including those by the Discovery network. Nordstrom's decision to feature the artist is one that helps them make a stronger connection with younger audiences. Appealing to Generation Z members, the retailer's latest commercial promotes fashions in an authentic way and most importantly, uses the voice of a teen influencer to send a powerful message.