As a stay-at-home dad, Sam Farmer found himself alarmed by the way personal care products for youth were packaged and marketed and took it upon himself to create SAMFARMER, a unisex line of products for young adults.
As Sam Farmer describes, when he went shopping for his teenage son and daughter, he encountered " rows of products, pink, pouty and submissive packaging aimed at my daughter and steel grey, macho stuff intended for my son." After going back to school to get a degree in cosmetics, he launched SAMFARMER, which offers products with formulas that are specifically tailored to teen skin and hair.
The unisex personal care range includes everything from face wash to shampoo and deodorant, all of which are packaged in boldly colored bottles that feature prominent letters.
Key Themes Behind This Trend
- Gender-neutral Personal Care
- Creating personal care products that are not limited to traditional gender stereotypes presents an opportunity for disruptive innovation.
- Targeting Teenagers
- Developing a product line specifically tailored to the needs and interests of teenagers can lead to disruptive innovation in the personal care industry.
- Bold Packaging
- Using boldly colored packaging with prominent lettering can disrupt the traditional aesthetics of personal care products.
Where This Applies
- Personal Care
- The personal care industry can benefit from creating gender-neutral products that cater to the needs and interests of teenagers.
- Cosmetics
- In the cosmetics industry, there is an opportunity to innovate by offering unisex personal care products for young adults.
- Packaging
- The packaging industry can explore disruptive innovation by designing bold and eye-catching packaging for personal care products.
