The Spring/Summer BAPE Kids Collection Boasts Bold Branding and Color

 - Jan 17, 2017
References: bape & hypebeast
Japanese streetwear giant A Bathing Ape has been keeping busy lately -- with some of its most recent releases including colorful shark-branded hoodies, athletic glow-in-the-dark women's apparel and most recently, a fresh BAPE Kids collection.

To promote the apparel, the brand created a stylized lookbook, which depicts young boys and girls wearing the clothing with confidence. In addition to showing off the pieces and giving consumers ideas as to how to style them, the lookbook presents the apparel in a unisex fashion. That is, boys and girls interchange similar pieces of clothing throughout the images.

For children who appreciate styles that are more feminine in a traditional sense, there are a number of other options within the BAPE Kids collection as well.