In order to reignite excitement surrounding some of film's most iconic cartoon characters, a new Disney and Local Heroes collaborative collection has been launched.
The pieces are geared towards female consumers primarily -- with form-fitting cuts and feminine graphics and colors decorating them. The collection incorporates a wide range of tees, sweat pants, sweaters, and more -- which feature Disney princesses along with slogans like "NOT YOUR PRINCESS" and "SQUAD GOALS." With these slogans, the new Disney and Local Heroes collection aims to flip the princesses as empowering role models, who support one another and value their independence.
All of the pieces are currently available on the Local Heroes web store, however limited quantities coupled with the popularity of the two companies has caused some items to sell out already.
What's Driving This Trend
- Princess-inspired Streetwear
- Opportunity for fashion brands to collaborate with iconic characters to create empowering clothing collections.
- Female-focused Fashion
- Market potential for brands to create form-fitting and empowering clothing for female consumers.
- Reimagining Iconic Characters
- Chance for brands to reinterpret beloved characters in a way that appeals to modern consumers.
Who This Affects Most
- Fashion
- The fashion industry can tap into the popularity of Disney princesses to create empowering clothing collections.
- Entertainment
- Disney and other entertainment companies can collaborate with fashion brands to leverage the nostalgia and appeal of iconic characters.
- E-commerce
- Opportunity for online retailers to sell limited edition and exclusive merchandise from popular collaborations.
