Highsnobiety presents a special new Pixar collection as the two collaborate on a range of streetwear classics that honor the animation studio. The designs highlight the studio's beginnings and how far it has come in the realm of CGI and animation works.
The collection is made up of nine pieces in total and is now available to shop exclusively at Highsnobiety Shop and the iOS app. Silhouettes are detailed with references that nod to the history of Pixar and some of the most notable iconography such as the Pixar Image Computer, which is what the studio is named after. The collection is comprised of varsity jackets, a slew of graphic tees, and more with motifs such as the Pixar ball and other branding.
Image Credit: Highsnobiety, Shauna Summers
Why This Trend Is Growing
- Animation-inspired Streetwear
- The collaboration between Highsnobiety and Pixar showcases the trend of animation-inspired streetwear, honoring the animation studio's history and iconic imagery.
- CGI Fashion
- The collection's designs highlight the trend of incorporating CGI and animation elements into fashion, merging the worlds of technology and streetwear.
- Nostalgic Brand Collaborations
- The collaboration between Highsnobiety and Pixar taps into the trend of nostalgic brand collaborations, appealing to consumers' desire for modern products with a touch of nostalgia.
Industries Being Reshaped
- Fashion Retail
- The animation-inspired streetwear trend presents a disruptive innovation opportunity for fashion retailers to explore unique collaborations with animation studios and incorporate iconic imagery into their designs.
- Entertainment
- The CGI fashion trend offers an opportunity for the entertainment industry to further expand their brand presence by partnering with fashion brands and creating collectible merchandise inspired by animated works.
- E-commerce Platforms
- The rise of nostalgic brand collaborations presents an opportunity for e-commerce platforms to curate exclusive collections that appeal to consumers' nostalgia, creating a distinct shopping experience.
