Affordability, sustainability and ease of customization are some of the throughlines of the top 2023 wedding trends, which offer a peek into a billion-dollar industry that’s continually adapting in response to consumer buying patterns.
Micro-weddings picked up during the pandemic as a result of limits placed on large gatherings, and during inflationary times, couples are continuing to opt for small-scale celebrations as purse strings tighten. Additionally, soon-to-be-married couples are turning to wedding planning platforms—and AI-powered assistants—for affordable support, and investing in upcycled apparel, accessories and decor to keep event costs low.
To help brides look and feel their best on their special day, brands are coming out with modern, accessible personal ateliers and intricate 3D-printed dress designs, as well as footwear with heels that can be interchanged to add value and comfort beyond one’s wedding day.
Explore wedding innovations for the year ahead with Trend Hunter’s 2024 Trend Report.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
