Les Aimants is the first bridal line powered by 3D fitting technologies and it turns made-to-measure looks into a more accessible option for brides. This modern, personal atelier for brides makes it possible to design a unique wedding dress, get measured online and receive the finished look within eight weeks.
“While fashion trends have evolved, the conventional approach to wedding dress shopping has largely remained unchanged,” Les Aimants founder Manon Martin told Refinery29, “We set out to create a platform where customers can digitally customize their wedding dresses, choosing from an array of tops, skirts, fabrics and details to create something uniquely their own.”
In 2024, Les Aimants will begin offering a shipping service for at-home try-on experiences.
Why This Trend Is Growing
- Digital Customization
- Les Aimants enables customers to digitally customize their wedding dresses, choosing from an array of options to create something uniquely their own.
- 3D Fitting Technologies
- Les Aimants utilizes 3D fitting technologies to provide brides with a made-to-measure wedding dress experience.
- At-home Try-on Experiences
- In 2024, Les Aimants will offer a shipping service for at-home try-on experiences, enhancing the convenience of the bridal shopping process.
Industries Being Reshaped
- Fashion
- Les Aimants disrupts the traditional approach to wedding dress shopping by offering digital customization and 3D fitting technologies.
- Ecommerce
- Utilizing the power of digital customization and at-home try-on experiences, Les Aimants taps into the thriving eCommerce industry for bridal fashion.
- Technology
- With its utilization of 3D fitting technologies, Les Aimants presents disruptive innovation opportunities at the intersection of fashion and technology.
