The TACORI Couples Collection is Gender-Neutral & Size-Inclusive
Laura McQuarrie — June 22, 2023 — Fashion
References: TACORI & businesswire
The TACORI Couples Collection is a new release from premium luxury fine jewelry brand TACORI that was made for mixing and matching. These gender-neutral, size-inclusive rings were created to help couples celebrate meaningful relationship milestones with dazzling details and unique finishes that show off their sense of personal style.
The design of these rings also reflects the changing ways that couples are purchasing rings, especially by choosing eternity bands and fine jewelry rings over engagement rings and men's bands. "We’ve seen modern couples who want to celebrate love authentically, in their own way and on their own terms, stepping away from the traditional category conventions,” says Nadine Tacorian Arzerounian, TACORI Head of Design.
In the capsule collection, there are a dozen handcrafted designs, such as the TACORI Diamond Edge Band, Bezel Set Diamond Bands and Classic Two-Tone Bands.
The design of these rings also reflects the changing ways that couples are purchasing rings, especially by choosing eternity bands and fine jewelry rings over engagement rings and men's bands. "We’ve seen modern couples who want to celebrate love authentically, in their own way and on their own terms, stepping away from the traditional category conventions,” says Nadine Tacorian Arzerounian, TACORI Head of Design.
In the capsule collection, there are a dozen handcrafted designs, such as the TACORI Diamond Edge Band, Bezel Set Diamond Bands and Classic Two-Tone Bands.
Trend Themes
1. Mix-and-match Couples Rings - Disruptive innovation opportunity: Create customizable and interchangeable ring designs for couples to express their unique style and celebrate relationship milestones.
2. Gender-neutral Jewelry - Disruptive innovation opportunity: Develop gender-neutral fine jewelry options to cater to the evolving preferences of modern couples and challenge traditional category conventions.
3. Size-inclusive Rings - Disruptive innovation opportunity: Design rings that are size-inclusive to cater to a diverse range of customers and promote inclusivity in the fine jewelry industry.
Industry Implications
1. Fine Jewelry - Disruptive innovation opportunity: Use innovative materials and design techniques to create unique fine jewelry pieces that cater to the changing preferences of modern couples.
2. E-commerce - Disruptive innovation opportunity: Build an online platform that allows couples to customize and purchase mix-and-match couples rings, tapping into the growing trend of online jewelry shopping.
3. Fashion Retail - Disruptive innovation opportunity: Collaborate with luxury fashion brands to create gender-neutral and size-inclusive accessory lines that complement their clothing collections and appeal to a wider audience.
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