From producer-supported fitness franchises to celebrity-approved wellness campaigns, the top August 2026 celebrity trends span everything from functional drinks and lifestyle collaborations to new fragrance launches.
Kim Kardashian is fueling buzz with UPDATE, her new energy drink venture, backed by a satirical, headline-grabbing campaign. In celebration of National Tequila Day, Pantalones Organic Tequila —the brand co-founded by Matthew and Camila McConaughey—and Tipsy Scoop launched a limited-time, tequila-infused margarita ice cream. Elsewhere, celebrities are putting their support behind everything from concert-proof beauty products and bug repellents to rent rewards programs.
Fragrance launches are especially active: country star Megan Moroney debuted Calliope, a floral musk inspired by a Greek muse, while the established Ariana Grande Cloud line added a cozier extension featuring smoky notes. Meanwhile, Selena Gomez’s Rare Beauty debuted an eau de parfum inspired by new beginnings in accessible packaging, and Hot Girl Summer Eau de Parfum expanded Megan Thee Stallion's growing business portfolio.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
