In her recent jewelry line, Alison Lou mixes the refinement of high-end jewelry design with the playfulness and fun of smiles, heart eyes and winking faces. The brand's website acknowledges emoticons as a language unto themselves, with the power to express emotions and feelings through animated images. Alison Lou's offerings include earrings, bracelets, rings, and necklaces, all adored with beloved and recognizable characters, from a cool face wearing sunglasses, to a speak-no-evil monkey.
Her line appeals to customers both young and old, and her pieces have been worn by a number of big-name celebrities. The company remains small despite its success, and Chemla does most of the marketing and business management herself. The designs are an adorable way to accessorize and would appeal to Millennials and members of Gen Z who are most likely to communicate through emoticons.