MTV Voices is a new platform where teens can share their opinions and tap into a variety of pop culture and social media content that resonates with them. This includes articles on powerful female TV characters, the role of emojis in politics and some of the best hashtags shared over the past year.
MTV News used to be one of the ultimate sources of pop culture news for teens of the past, but the way media is consumed has changed drastically over the past few decades. Now that teens want to be involved in ongoing conversations or make headlines themselves, MTV Voices serves as a space where they can share their authentic perspectives.
The MTV Voices platform is run by Millennial Taylor Trudon. To contribute, teens are encouraged to share ideas, as well as personal stories, important world issues that they care about or their own opinions.
What's Driving This Trend
- Youth-targeted Pop Culture
- Opportunities for brands to create innovative and engaging pop culture content targeting the youth demographic.
- Authentic Teen Perspectives
- Emerging platforms that provide spaces for teens to share their authentic perspectives on various topics and issues.
- Changing Media Consumption
- Innovations in media platforms and content delivery to reflect the evolving ways in which teens consume media.
Who This Affects Most
- Media and Entertainment
- Opportunities for media companies to develop new platforms and content strategies to engage with the youth demographic.
- Marketing and Advertising
- Brands can leverage authentic teen perspectives and pop culture trends to create targeted marketing campaigns.
- Social Media Platforms
- Opportunities for social media platforms to develop features and content specifically designed for teen engagement and expression.
