Target's 'Back to College' video series enlists the help of two well-known lifestyle bloggers Aspyn Ovard and LaMADELYNN who show viewers how to achieve their dream dorm room. This commercial promotes Target's college styler tool 'Made for U' and illustrates the tool's many fun features -- ranging from style and room decor tips to virtual mockups that users can consult before committing to specific purchases.
Known for its stylish and affordable product range, Target is a favorite among Millennial and Gen Z members seeking quality while sticking to a budget. The retailer's Back to College video series appeals to a young demographic of tech-savvy students who are likely to use its Made for U app while decorating first-time dorms or apartments.
Additionally, the retailer enlists two well-known YouTube influencers to send its message across and ultimately appears more relatable and authentic to its target demographic.
Blogger-Hosted Decor Tutorials
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Student-Designed Dorm Collections
Digital Dorm Room Magazines
Back-to-School Retail Events
Viral Game College Courses
Magazine-Branded Campus Tours