Lifestyle retailer Urban Outfitters is known for its hipster-approved clothing, home, and beauty products, and its latest 'UO On Campus' webisode gives the retailer's fans dorm decor inspiration from real people -- best friends Zoe Bullock and Katerina Tannenbaum.
The brand's 'Living Together' webisode spotlights dorm decor ideas that are shared by two roommates with opposing style preferences. Showing viewers how to compromise while living with a friend, the webisode is honest, and authentic, while showcasing affordable and chic products one can purchase at their local Urban Outfitters location.
Drawn to user-generated content versus traditional ads, Millennial and Gen-Z consumers are more likely to trust the wisdom of real people, making this particular branded content a hit among younger audiences seeking decor inspiration.
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Urban Outfitters' 'UO On Campus' Web Series Spotlights Real Students
- By: Jana PijakAug 22, 2017