'Pley' is a monthly toy service that offers two main ways for kids to play, offering rentals of officially licensed toys through a toy library, as well as a subscription service for kids that supplies kids with toys that they may keep.
Pley's newest monthly subscription box has been launched in collaboration with Disney, introducing the 'Disney Princess PleyBox.' With a subscription, one receives a tiara, a t-shirt, four to eight figurines, a magazine, as well as a small scene that can be made out of the box packaging. Every two months, Disney fans will be able to collect a range of activities, toys and fashion accessories from the limited-edition PleyBox.
While the page describes that boxes will be sent out as "mystery boxes," one Disney Princess play set that's shown by the brand is from the world of Beauty and the Beast. This is timely, considering that the live-action film will be released this year.