Yachty’s Pizzeria is a Pop-Up Showcasing the Star's New Merchandise

 - Aug 28, 2017
References: highsnobiety
Opened in the heart of Soho, New York, the Yachty's Pizzeria pop-up is a fashion activation housed inside local pizzeria Ben's. Inspired by Lil Yachty's favorite food -- which he swears he's eaten every day since the second grade -- this pop-up allowed visitors to pair an exclusive clothing item with a slice of pie.

Carrying pieces like Yachty's Pizzeria logo tees, long sleeved tops, sweatshirts and even a retro satin jacket, this pop-up speaks to Gen-Z's love of immersive experiences and personalization. Lil Yachty is known for his conceptual music videos and nautical-inspired style. His bold pop-up experience stays true to the young star's personality and is equipped with exclusive pizza box and menu designs to go with his latest merchandise range.

Collaborating with the design team at Bravado, Yachty creates a versatile clothing range along with logo-adorned hats that are sure to be a hit among fans.