As part of last year's 'A Season to Share' campaign, Tyson Foods enlisted the help of actor and comedian Anthony Anderson for its special Friendsgiving ad. Instead of a traditional Thanksgiving spot, the commercial underscores the fact that many people are celebrating holidays with friends instead of family.
In the Friendsgiving ad, Anderson and his mom Doris Bowman are seen discussing past holiday meals and the start of new traditions. Anderson then goes on to explain to his mother how to make spicy sausage empanadas with Jimmy Dean sausage. The pair's unscripted mother-son banter serves as a welcome break from normal Thanksgiving campaigns that tend to emphasize tradition.
Tyson Foods' Friendsgiving ad ultimately helps to highlight the changing nature of holiday celebrations and the growing emphasis on friendship in addition to family.