Harry's, a shaving subscription service that prides itself on offering consumers high-quality razors at an affordable price, joined with ad agency Partners & Spade to create a promotional spot that considers how it came to be.
Filmed similarly to a documentary, the commercial shows how its founders grew up with a common goal in mind: making sure that they weren't getting ripped off by big-name razor brands. The narrator of the shaving subscription service ad explains why their competitor's products cost so much, with that reason being an unfair profit gain that's come from big brands increasing prices over time.
To combat this, Jeff and Andy, the shaving subscription service's founders, bought a 95-year-old German factory so that they could maintain quality while keeping costs low. By simplifying the design and selling directly over the Internet, Harry's gets rid of unnecessary flairs for marketing and cuts out the middleman to ensure consumers aren't paying for it.