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Top 40 Marketing Trends in February

From Scary Movie Promotions to Interactive Anti-Smoking Ads

— February 25, 2017 — Fashion
The February 2017 marketing trends have been quite dynamic in their scope, with everything from movie promotions that scare unsuspecting strangers to anti-smoking bus stop billboards.

To promote the upcoming movie 'Rings,' an electronics store was set up with a prop TV that opened up to reveal a girl wearing a ratty costume and frightening makeup. The actress crawled out of the prop TV to scare unsuspecting customers, who most often reacted by screaming and running away.

The Stockholm-based Apotek Hjartat bus stop billboard was designed with the goal of creating awareness about the harms of smoking. The billboard is normally an advertisement for the pharmacy, and when a smoker walks past it, it has a sensor that is able to detect the smoke. The ad then turns to a video of a man coughing, and once it has captured the attention of smokers, it reveals images of products that aid the process of quitting smoking.
6.2
Score
Popularity
Activity
Freshness
39
Surreal Higher Education Campaigns
Surreal Higher Education Campaigns
This Australian University's Ad Shows the Power of Teamwork
<
38
Saturated University Promotions
Saturated University Promotions
Deakin University's Think Young Ad Encourages Innovative Thinking
<
37
Poetic Designer Fashion Commercials
Poetic Designer Fashion Commercials
This Prada Resort Ad Follows a Supremely Stylish Man and Woman
<
36
Shaving Subscription Service Ads
Shaving Subscription Service Ads
This Commercial for Harry's Outlines the Reasons for Its Origin
<
35
Three-Dimensional Apparel Campaigns
Three-Dimensional Apparel Campaigns
Human Habit's New Campaign Features Its Graphic Clothing
<
34
Star-Backed Political Ads
Star-Backed Political Ads
This W Magazine Campaign Shows Celebrities Singing 'I Will Survive'
<
33
Celebrity Pet-Neutering Campaigns
Celebrity Pet-Neutering Campaigns
George Lopez Wants to Reduce the Number of Animals in Shelters
<
32
Supernatural Luxury Wear Campaigns
Supernatural Luxury Wear Campaigns
This Spring/Summer Givenchy Campaign Has an Eerie Plot
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31
Subversive Sneaker Ads
Subversive Sneaker Ads
Adidas' 'Original is Never Finished' Encourages Freedom from Standards
<
30
Nostalgic Music Streaming Commercials
Nostalgic Music Streaming Commercials
This Spotify Ad is Inspired by The Neverending Story
<
29
Branded VR Headset Spoofs
Branded VR Headset Spoofs
Tinder VR Teases the Unreality of Virtual Reality at CES 2017
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28
Family-Focused Movie Theater Animations
Family-Focused Movie Theater Animations
'A Balloon For Ben' Inspires Moviegoers to Cherish Family
<
27
90s-Inspired Cola Campaigns
90s-Inspired Cola Campaigns
The Crystal Pepsi Trail Hearkens to the Era of the Drink's Release
<
26
Personalized Pizza Promotions
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
<
25
Virtual Reality Movie Promotions
Virtual Reality Movie Promotions
The Assassin's Creed Movie is Being Marketed in an Innovative Way
<
24
Virtual Cuban Barrooms
Virtual Cuban Barrooms
Havana Club Offered a VR Experience at Its Casa Havana Pop-Up
<
23
Coughing Bus Stop Billboards
Coughing Bus Stop Billboards
This Apotek Hjartat Billboard Reacts When Smokers Walk By
<
22
Diverse Foundation Campaigns
Diverse Foundation Campaigns
This L'Oreal True Match Commercial Celebrates Different Skin Shades
<
21
Cohesive College Ads
Cohesive College Ads
Algonquin College's Campaign Promotes Its Dedication to Personalized Learning
<
20
Latina Hair-Embracing Campaigns
Latina Hair-Embracing Campaigns
Dove Partnered With Celebrities for its 'Love Your Hair' Campaign
<
19
Influencer Marketing Platforms
Influencer Marketing Platforms
'Matchmade' Brings Brands to Influencers for Sponsorship Marketing
<
18
Frightening Movie Promotions
Frightening Movie Promotions
The Rings Movie Marketers Pranked Unsuspecting Strangers
<
17
Sadness-Combating Campaigns
Sadness-Combating Campaigns
Ray of Sunshine Has an Uplifting Campaign to Raise Funds for Sick Kids
<
16
Eid-Themed Resturant Deliveries
Eid-Themed Resturant Deliveries
Deliveroo's Eid with Ease Campaign Helped Customers Celebrate Eid
<
15
Special-Edition Movie Tickets
Special-Edition Movie Tickets
Regal Cinemas is Offering an 'Ultimate Ticket' to Star Wars Fans
<
14
College Consent Campaigns
College Consent Campaigns
Trojan and Laci Green Went to UC Berkeley for 'Consent. Ask For It.'
<
13
Confectionery Braille Billboards
Confectionery Braille Billboards
Maltesers' World Braille Day Ad Normalizes Disability in Ads
<
12
Nostalgic Novelty Candies
Nostalgic Novelty Candies
The Popular 90s Candy 'Wonder Ball' is Back on Store Shelves
<
11
Hidden Ticket Giveaways
Hidden Ticket Giveaways
The Qatar Airways Treasure Hunt is Offering a Mysterious Free Flight
<
10
Live Mystery Campaigns
Live Mystery Campaigns
The BBC's Sherlock Live Allows Fans to Solve a Mystery Using Twitter
<
9
Branded Pizza Onesies
Branded Pizza Onesies
Domino's Made a "Wipeable" Onesie That Works Like a Wearable Napkin
<
8
Stress-Relieving Coloring Campaigns
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
<
7
Innovation-Focused University Ads
Innovation-Focused University Ads
The University of Victoria's Edge Campaign Considers Its Impact
<
6
Hidden Emotional Abuse Ads
Hidden Emotional Abuse Ads
This Women's Aid Campaign Shows the Sinister Nature of Emotional Abuse
<
5
Virtual Staring Contests
Virtual Staring Contests
Kit Kat Brazil Awarded Students with Chunky Bars for Outlasting Opponents
<
4
Mobile Meditation Buses
Mobile Meditation Buses
Lululemon is Inspiring Calm in the City with 'Meditation Om The Move'
<
3
Emergency Soup Can Campaigns
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
<
2
Surname-Tattooing Soda Cans
Surname-Tattooing Soda Cans
Coke's 'Tattoo Can' Campaign Celebrated Hispanic History Month
<
1
3D-Printed Coffee Stoppers
3D-Printed Coffee Stoppers
Dixie is Helping People Create Personalized Cups for On-the-Go Drinking
<