The February 2017 marketing trends have been quite dynamic in their scope, with everything from movie promotions that scare unsuspecting strangers to anti-smoking bus stop billboards.
To promote the upcoming movie 'Rings,' an electronics store was set up with a prop TV that opened up to reveal a girl wearing a ratty costume and frightening makeup. The actress crawled out of the prop TV to scare unsuspecting customers, who most often reacted by screaming and running away.
The Stockholm-based Apotek Hjartat bus stop billboard was designed with the goal of creating awareness about the harms of smoking. The billboard is normally an advertisement for the pharmacy, and when a smoker walks past it, it has a sensor that is able to detect the smoke. The ad then turns to a video of a man coughing, and once it has captured the attention of smokers, it reveals images of products that aid the process of quitting smoking.
Top 40 Marketing Trends in February
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3D-Printed Coffee Stoppers
Surname-Tattooing Soda Cans
Emergency Soup Can Campaigns
Virtual Staring Contests
Hidden Emotional Abuse Ads