'A Balloon For Ben' is a commercial created for Cineplex Entertainment by the advertising agency Zulu Alpha Kilo.
The commercial was conceived after its previous one, Lily & The Snowman, went viral on the internet. With the same goal of creating a heartwarming and memorable story, Zulu Alpha Kilo chose to focus on the importance of family and maintaining strong relationships. A Balloon For Ben reveals glowing balloons that, when popped, reveal different films for families to watch together. Ben's father purchases a balloon for him but due to his work responsibilities, the film inside the balloon is never watched and slowly withers away. When Ben's father realizes this, he purchases an enormous balloon and they finally watch a movie together.
This heartwarming animation is not just an excellent piece of cinematic artistry, but works to establish strong connections between the Cineplex brand and the viewer.