This W Magazine campaign spotlights a number of A-list celebrities as they emotionally prepare for the 45th President of the United States to officially take office on January 20th.
Featured is Natalie Portman, Matthew McConaughey, Emma Stone, Chris Pine, Felicity Jones, Amy Adams, Andrew Garfield and more. Throughout the short W Magazine campaign, the stars sing 'I Will Survive' by Gloria Gaynor, a classic from 1979. In doing so, each makes their opinions regarding the new President-elect clear, while also creating shareable content that's likely to gain viral status.
By participating, they generate a lighthearted dialogue regarding Donald Trump's inauguration. This gives those who aren't in favor of some of his more controversial policies and practices something to distract themselves from the seriousness of America's political future with.