Algonquin College, located in Ottawa, Ontario, is a publicly funded institution that's a part of Polytechnics Canada.
With a diverse range of practical courses, Algonquin College prides itself on its ability to prepare its students for a future of success. To make this clear to those who might be considering it, the school created a campaign that considers the ideals that it holds dear. The institution's president, Cheryl Jensen, summarized this by saying, "It highlights the strengths of our students and faculty and also the core values that make Algonquin College a leading post-secondary."
To do so, it focuses on covering six themes in its ads. These surround the concepts of changing lives, futures, expectations, opportunities, education and lastly, the world. In addition to providing examples that show how the university has done each, the campaign connects its many different students with those in their community to make clear the impact they're capable of making.