This obscure Givenchy campaign aims to promote the French luxury house's Spring/Summer 2017 offerings. Right away, the video opens up to an beat that sounds like it's taken straight from the 80s.
The camera pans to a model who's walking powerfully through the desert and then later to a group of three models who sit in the sand while wearing the designer brand's statement apparel. The camera continues to pan to and from different scenes, one of which includes a black and white depiction of a nude woman on a chair facing into a corner and another that shows a man pulling at his hair in a stressful manner.
Models run through the desert yelling at one point, as the 80s music continues to play. With this, the Givenchy campaign has a slightly supernatural feel, which spotlights a series of its new offerings while captivating its viewers.
Key Themes Behind This Trend
- Supernatural Fashion Campaigns
- Fashion brands can explore eerie, unconventional campaigns to promote their offerings.
- 80s-inspired Fashion
- Brands can take inspiration from past decades, like the 80s, to breath new life into their designs.
- Disruptive Visual Storytelling
- Using unconventional storytelling and imagery can create an impactful campaign that resonates with viewers.
Where This Applies
- Fashion
- Fashion brands can add a supernatural or eerie twist in their campaigns to appeal to consumers looking for unique designs.
- Marketing and Advertising
- Disruptive visual storytelling can be applied to many industries, helping marketers and advertisers promote their products in memorable ways.
- Entertainment
- Supernatural and eerie visuals can inspire films and TV shows, creating a new trend in cinematic storytelling.
