The Assassin's Creed movie stems from a video game series that has been converted into a film, and the movie was promoted with a unique, experiential format.
In order to create more buzz around the film, a collaboration between AMD, Alienware and 20th Century Fox resulted in a virtual reality experience for the Assassin's Creed movie. The promotion lasted one month and featured the movie on an Oculus Rift virtual reality headset at certain locations. The promotion reveals the new and creative ways in which brands are trying to market to consumers, and the ways that the movie industry is trying to expand its reach and influence.
This movie promotion works to engage consumers in a way that is more direct and much more distinct than the standard marketing techniques they are used to.