Dove's Love Your Hair campaign comes with a collaboration between the brand and Latina celebrity mothers.
The #LoveYourHair campaign came to existence when the brand found that most women feel pressure from a young age to wear their hair a certain way. Constantly on a journey to assert self-love and empowerment through embracing one's own perceived "flaws", Dove created this campaign in order to ensure that women with all different hair types feel empowered by their hair. The Love Your Hair campaign was promoted by Latina celebrities including Christina Milian, Ana Ortiz and Gaby Espino, and shows them promoting love for their individual characteristics in their children.
This campaign works to empower women of all different hair types and ensure that their focus is on embracing the qualities that make them stand out.