At the beginning of this Australian university campaign, a young woman is shown relaxing outside while reading a book until suddenly, she leaps up and sprints into the arms of another student.
Men and women from surrounding areas act similarly, with large groups of them running to join the people who are already formed together. Once together, they begin to form shapes -- first creating a human skull, then a wave and even a tree with various branches. These shapes coincide with the information offered by the narrator, who considers the changing state of the world and the developments that must be made in order to adapt to it.
A representative of McCann Melbourne, the advertising agency who assisted the Australian university with the spot, explained it by saying, "This campaign acknowledges that contributions that impact us all, aren't for the most part created by individuals working alone in dark spaces, but through the bright minds and their imaginations colliding and collaborating."
Surreal Higher Education Campaigns
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Cohesive College Ads
On-Campus eCommerce Solutions
Robotic Campus Retailers
Stark University Libraries
Saturated University Promotions
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