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25 Innovative Snapchat Applications

From 'Spectacle' Scuba Masks to Sponsored AR Lenses

— June 29, 2017 — Tech
Providing a bevy of campaign inspirations as well as an updated guide on the company's expansion into eyewear, these recent Snapchat innovations highlight the fast-evolving nature of the social platform in a time when its most unique features see challenges from the likes of Instagram and other competitors.

In a unique partnership, Snapchat and Royal Caribbean Cruises have released the SeaSeekers, a scuba mask with Snapping capabilities. A sea-faring version of Snapchat's Spectacles, released in late 2016, the SeaSeekers are currently being tested with the hopes that they can soon be made available to passengers aboard Royal Caribbean ships.

Separately, Bacardi and Major Lazer sought out Snapchat and its massive user base to crowdsource footage for their latest music video. The Bacardi x Major Lazer Snapchat lenses was made available for 24 hours, with fans asked to save and send their clips for a chance to be included in the upcoming video.
7.1
Score
Popularity
Activity
Freshness
25
Social University Notifications
Social University Notifications
UW-Green Bay is Sharing University Acceptance on Snapchat
<
24
On-Demand Geofilter Studios
On-Demand Geofilter Studios
Snapchat's Custom Geofilters Creation Feature is Now Accessible In-App
<
23
Social Media Site Links
Social Media Site Links
The Snapchat Snapcode System Makes It Easier to Share URLs
<
22
Ephemeral Nature Shows
Ephemeral Nature Shows
BBC Planet Earth II is Being Shared in Mini-Episodes on Snapchat
<
21
Social Media Story Updates
Social Media Story Updates
The New Snapchat Stories Update Allows Users to Personalize Their Story
<
20
Expanded Interactive Social Filters
Expanded Interactive Social Filters
This Snapchat Feature Allows Users to Apply Filters to Objects
<
19
Social Media Fish Labels
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
<
18
Augmented Photography Lenses
Augmented Photography Lenses
Snapchat's 'World Lenses' Adapt to Their Surroundings with AR
<
17
Social Media Job Interviews
Social Media Job Interviews
McDonald's Australia is Accepting 'Snaplications' Through Snapchat
<
16
National Park Geofilters
National Park Geofilters
The Parks Canada App Unlocks Hidden Filters at Various Locations
<
15
Monetized Business Stories
Monetized Business Stories
The New MikMak Campaign Allows Users to Buy Items Via Social Stories
<
14
Snapchat-Sourced Music Videos
Snapchat-Sourced Music Videos
The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
<
13
Social Media Location-Sharing Tools
Social Media Location-Sharing Tools
Snapchat's New Snap Map Feature Encourages Social Interaction
<
12
Interactive Makeup Filters
Interactive Makeup Filters
L'Oréal Paris Launched a Valentine's Social Filter to Prompt Engagement
<
11
Millennial Hotel Series
Millennial Hotel Series
Marriott International's 'Six Days, Seven Nights' Was Revealed on Snapchat
<
10
Messy Mother's Day Ads
Messy Mother's Day Ads
Brawny Gave Children Snapchat Spectacles for Its New Mother's Day Ad
<
9
Dreamy Singer-Inspired Social Filters
Dreamy Singer-Inspired Social Filters
The Lana Del Rey Filter on Snapchat Features a Flower Crown
<
8
Social Media Scuba Masks
Social Media Scuba Masks
The Royal Caribbean SeaSeekers were Created in Partnership with Snapchat
<
7
Sponsored AR Filters
Sponsored AR Filters
Snapchat's Sponsored AR Filters are Now Open for Advertising
<
6
Ephemeral Football Games
Ephemeral Football Games
Anheuser-Busch Brought Back Its 90s 'Bud Bowl' Ad as a Snapchat Game
<
5
Online Social Media Spectacles
Online Social Media Spectacles
Snap Spectacles Can Now be Purchased by the General Public
<
4
Social Media Pop-Up Shops
Social Media Pop-Up Shops
This NYC Pop-Up is One of The Few Places to Buy Snapchat Spectacles
<
3
Social Media Drones
Social Media Drones
After Launching Spectacles, Snap is Creating the Snap Drone
<
2
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
1
Social Augmented Reality Devices
Social Augmented Reality Devices
Snapchat Shared Its Plans to Make Augmented Gadgets & Wearables
<