Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness

 - May 30, 2017
References: tbwa-paris & psfk
To make sure its customers know just how much it puts a premium on freshness, French supermarket chain U created a campaign called 'Fresh Stories' with creative agency TBWA Paris.

The fish labels at U feature Snapchat codes that can be scanned to get a glimpse into the life of a fisherman, a sales manager and a fishmonger. True to Snapchat's nature as an ephemeral social media platform, the content only lasts for 24 hours, so shoppers can be assured that both the content and the catch of the day are as fresh as they can be.

While there are plenty of campaigns on Snapchat that make the most of other features of the app, this one stands out for bridging the gap between social media and tangible objects in the real world.