Snap Inc., the company behind Snapchat, has just announced a new piece of digital infrastructure for its platform: the Snapchat Snapcode. These Snapcodes are a way to share URLs through Snapchat, helping users to send out links and have the message's recipients check out that website without having to log out of the app.
With the astronomical rise in Snapchat's popularity over the past few years, the company is working to position itself as a friendly platform for businesses and influencers (lest it go down the same unfortunate road as other social media platforms that have been unable to turn a profit.) URLs are an essential part of any business, especially as e-commerce continues to see more activity. Snapchat Snapcodes offer a convenient way to stimulate e-commerce and link-sharing in general through the app, broadening the abilities of the platform.
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