After releasing a way to create custom geofilters earlier this year, social media platform Snapchat has made the feature more accessible by enabling people to create and submit the filters in-app. Before, you would have had to go to a studio website in order to make the filter.
The mobile creative studio -- dubbed 'On-Demand Geofilters' -- can be found in the app's settings. Users can choose from pre-set occasions, templates and customizations such as Bitmoji, Snapchat stickers and text add-ons. Users can also pick the location, where you want the filter to be available and the timeframe before sending it to Snapchat for approval.
The move to enable custom geofilters creation follows the app's controversial location-sharing map function.
Why This Trend Is Growing
- In-app Geofilter Creation
- The development of in-app geofilter creation features will continue to grow and become more accessible, allowing businesses to design their own filters with ease.
- On-demand Mobile Creative Studios
- The emergence of on-demand mobile creative studios will provide businesses with easy-to-use tools to create unique and engaging content for social media platforms
- Location-based Customization
- More focus on location-based customization features will provide businesses with another opportunity to target specific audiences with personalized marketing messages.
Industries Being Reshaped
- Marketing Services
- Marketing agencies can capitalize on the on-demand geofilter creation trend by offering clients custom geofilter creation services with easy-to-use mobile platforms.
- Mobile App Development
- Mobile app developers can explore opportunities by incorporating custom geofilter creation features in their apps, expanding their reach to social media platforms.
- Event Planning
- Event planners can use the location-based customization trend to create custom geofilters and promote events on social media platforms, increasing the visibility of their events and attracting more attendees.
