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Top 80 Social Media Trends in July

From Social Media Scuba Masks to Fidget Spinner Lip Balms

— July 30, 2017 — Social Media
Social media are natural echo chambers, where one idea with potential can almost instantaneously spiral far beyond the originators intent, and many of the July 2017 social media trends show creators and companies alike looking to harness some of that tremendous electricity. Whether piggybacking off of previous ideas or bringing something completely new to the table, the social media world is all about striving to be viral — with the appropriately sick connotation that comes with the phrase.

Rather than reinventing the wheel, many products look to capitalize on what's already popular by adding a creative spin. Bespoke Bride, for example, has released a series of printable designs that mimic some of Snapchat's most popular digital filters, only in real life rather than through a camera lens.

Other companies are looking for new social niches. ZingCam is one, as the network puts video content at the fore rather than still images.
6.2
Score
Popularity
Activity
Freshness
80
Inimitable Profile Pictures
Inimitable Profile Pictures
Facebook's 'Profile Picture Guard' Makes Pictures Impossible to Copy
<
79
Video Profile Social Networks
Video Profile Social Networks
Social Sharing Network ZingCam Offers Feed-Filtering Categories
<
78
Wedding Photo-Compiling Apps
Wedding Photo-Compiling Apps
'Shoto' is an App That Tracks Down Misspelt Wedding Hashtags
<
77
Social Memorabilia Campaigns
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
<
76
Pride Parade Mapping Services
Pride Parade Mapping Services
Google Maps Implemented 'Pride Maps' as a Parade-Locating Resource
<
75
Celebratory Furniture Bag Campaigns
Celebratory Furniture Bag Campaigns
IKEA's New Video is an Ode to Its Iconic Blue Frakta Tote
<
74
VR Video Heatmaps
VR Video Heatmaps
Google's Heatmaps Help Content Creators See Where Viewers are Looking
<
73
Automated Video-Cropping Software
Automated Video-Cropping Software
Crop.Video Adjusts Videos From Landscape Into Other Ratios
<
72
Automated Social Media Solutions
Automated Social Media Solutions
The 'Morfix' Instagram Account Management Tool Increases Exposure
<
71
Athlete Security Service Stunts
Athlete Security Service Stunts
Heineken's Guardian Fans Protect the Homes of Soccer Players
<
70
Social Media Marathons
Social Media Marathons
Sports Experts Created a "42.2 Km Website" for Users to Scroll Through
<
69
Social Media Fish Labels
Social Media Fish Labels
Supermarket Chain U Uses 'Fresh Stories' on Snapchat to Show Freshness
<
68
Social Media Archives
Social Media Archives
Instagram's New Feature Lets You Remove Posts Without Deleting Them
<
67
Social Emoji Campaigns
Social Emoji Campaigns
This Game of Thrones Campaign Makes the Most of Emojis on Twitter
<
66
Group Chat Playlists
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
<
65
Party-Finding Chatbots
Party-Finding Chatbots
Party Bot Finds Nearby Events Curated by Locals
<
64
Banner Exchange Startups
Banner Exchange Startups
The Website Marketing Platform Provides an Alternative to PPC Advertising
<
63
Child-Centric Photo Series
Child-Centric Photo Series
This Photographer Captures Her Children's Technology-Free Lives
<
62
Medical Social Networks
Medical Social Networks
Figure 1 Acts as a Medical Social Network That Connects Doctors
<
61
Celebrity Fast Food Campaigns
Celebrity Fast Food Campaigns
Rapper Ice-T and Sonic are Promoting a New Frozen Drink Menu
<
60
Cartoon-Shaped Fries
Cartoon-Shaped Fries
McDonald's New Minions Fries Celebrate 'Despicable Me 3'
<
59
Looping Alcohol Ads
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
<
58
Social Media Claw Games
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
<
57
Disappearing Voice Message Apps
Disappearing Voice Message Apps
The 'Utter' Voice Chat App Sends and Deletes Voice Messages
<
56
Social Identity Verification Apps
Social Identity Verification Apps
The Legitifi App Helps Users Avoid Online Scams and Danger
<
55
Interactive Fireworks Shows
Interactive Fireworks Shows
Microsoft Set Up a Fireworks Display to Challenge One-Way Streaming
<
54
Social Media Testing Apps
Social Media Testing Apps
'PreInsta' Lets Users A/B Test Their Photos Before Posting
<
53
Social Media Location-Sharing Tools
Social Media Location-Sharing Tools
Snapchat's New Snap Map Feature Encourages Social Interaction
<
52
Snapchat-Sourced Music Videos
Snapchat-Sourced Music Videos
The Bacardi x Major Lazer Snapchat Lenses Will Invite Fans to Join
<
51
Talent Discovery Apps
Talent Discovery Apps
The 'UnlockFame' App Lets Users Share Their Savvy Skills
<
50
Customized Forms Services
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
<
49
Social Pinboard Billboards
Social Pinboard Billboards
Pinterest is Launching Its First-Ever Ad Campaign via Billboards
<
48
Disconnected Social Media Apps
Disconnected Social Media Apps
'Binky' is an Anti-Social Network That Connects You to No One
<
47
Social Media Pride Filters
Social Media Pride Filters
Facebook is Supporting the LGBTQ+ Community With Artistic Filters
<
46
Uplifting Mint Containers
Uplifting Mint Containers
Ice Breakers' Packages Introduce the 'Unicorn of Confidence'
<
45
Community-Focused Health Apps
Community-Focused Health Apps
The HealthUnlocked App is a Social Network for Health and Wellness
<
44
3D Selfie Generators
3D Selfie Generators
'Miso Happy' Turns Your 2D Selfie into Moving a 3D Character
<
43
Light Up Cotton Candy
Light Up Cotton Candy
Disney Parks Are Now Offering Cotton Candy That Lights Up
<
42
Text-Free Messaging Apps
Text-Free Messaging Apps
'Hie Chat' is a Chat Messenger App That Does Away with Typing
<
41
Comedian-Studded Fashion Editorials
Comedian-Studded Fashion Editorials
Former SNL Cast Members Star in Kenzo's Fall 2017 Campaign
<
40
Social Media Scuba Masks
Social Media Scuba Masks
The Royal Caribbean SeaSeekers were Created in Partnership with Snapchat
<
39
QR Code Backpacks
QR Code Backpacks
This Backpack from JanSport Helps Students Easily Share Content
<
38
Luminous Environmental Activism
Luminous Environmental Activism
'Racing Extinction' Projects Endangered Animals on a Church Facade
<
37
Transparent Media Sponsorship Tags
Transparent Media Sponsorship Tags
The New Instagram Tag Tool Identifies Sponsored Content
<
36
Jewelry-Inspired Light Fixtures
Jewelry-Inspired Light Fixtures
Alexallen Studio’s CHORD Light Fixture Was Inspired by a Pendant
<
35
Cult Cartoon Cookbooks
Cult Cartoon Cookbooks
A Teenage Mutant Ninja Turtle Cookbook Has Series-Inspired Recipes
<
34
Customized Lipstick Apps
Customized Lipstick Apps
The 'Counter' Make-Up App Helps You Find Your Perfect Shade of Lipstick
<
33
Social Media GIF Buttons
Social Media GIF Buttons
Facebook Has Added a Graphics Interchange Format Button to Comments
<
32
Social Cameo Films
Social Cameo Films
'Weird Box' Integrates Users' Instagram Posts into a Short Film
<
31
Drink-Sized Pool Floats
Drink-Sized Pool Floats
These Adorable Pool Floats for Drinks Hold Red Solo Cups
<
30
Social Media Coloring Books
Social Media Coloring Books
'Colored Moments' Creates Custom Coloring Books from Your Photos
<
29
Green Glowing Desserts
Green Glowing Desserts
'Glonuts' Glow in the Dark Thanks to a Vitamin B-Infused Glaze
<
28
Ecommerce Bot Software Services
Ecommerce Bot Software Services
4shops.ai Makes Selling on Facebook Messenger Less Complicated
<
27
Location-Based Photo-Sharing Apps
Location-Based Photo-Sharing Apps
'Castby' Lets Users Share Photos Publicly or Privately on a Map
<
26
Greenery-Adorned City Buses
Greenery-Adorned City Buses
The 'Forest Bus' in Taipai Acts as a Mobile Greenhouse
<
25
Influencer Business Management Apps
Influencer Business Management Apps
Facebook's Live Creator Kit App Will Help Online Influencers
<
24
Dessert-Themed Horoscopes
Dessert-Themed Horoscopes
Astro Poets and bon appetit's Astrology Column is Foodie-Approved
<
23
Stepmom Support Platforms
Stepmom Support Platforms
Social Stepmom is a Social Platform Designed to Connect and Support
<
22
Rainbow-Colored Churros
Rainbow-Colored Churros
The Loop's Limited Edition Rainbow-Colored Snacks are Handcrafted
<
21
Barbie Style Books
Barbie Style Books
The Instagram Handle @Barbiestyle is Publishing a Book of the Doll's Best Looks
<
20
Cartoon Character Cakes
Cartoon Character Cakes
This Marge Simpson Cake Depicts a Donut Factory Hidden Under Her Hair
<
19
Florescent Green Beers
Florescent Green Beers
This Green Glowing Beer Was Made with Genetically Modified Yeast
<
18
Online Dating Meet-Up Spaces
Online Dating Meet-Up Spaces
'The Hive' is a Physical Space for Online Daters to Meet Up
<
17
Artisan Souvenir Vending Machines
Artisan Souvenir Vending Machines
This Machine Dispenses Quirky Crafts and One-of-a-Kind Treats
<
16
Rainbow-Inspired Lofts
Rainbow-Inspired Lofts
This LA Home Has Been Transformed Using a Vibrant Rainbow Color Scheme
<
15
Elaborate Natural Hair Art
Elaborate Natural Hair Art
Laetitia KY Shares Impressive Sculptures That Make Use of Her Own Hair
<
14
Anti-Social Media Apps
Anti-Social Media Apps
Minutiae is an App That Helps You Record Life's Ordinary Moments
<
13
Bouquet-Themed Vegan Cakes
Bouquet-Themed Vegan Cakes
The Culinary Dots Brand Offers Ethereal Floral Cakes
<
12
Meme Adoption Campaigns
Meme Adoption Campaigns
Singapore's 'Adopt a Meme' Turns Adoptable Animals into Memes
<
11
IRL Social Media Filters
IRL Social Media Filters
These Printable Snapchat Filters From Bespoke Bride are Party-Ready
<
10
Social Media Vending Machines
Social Media Vending Machines
The Instalike Vending Machine Dispenses Likes for Your Photos
<
9
Wearable Garden Garments
Wearable Garden Garments
Jacob Olmedo's 'Wearable Garden' Combines the Human and the Natural World
<
8
Charcoal-Based Lemonades
Charcoal-Based Lemonades
Black Lemonade is a Dark Twist on the Classic Summer Drink
<
7
Social Media Influencer Schools
Social Media Influencer Schools
Yiwu Industrial & Commercial College Helps Students Become Stars
<
6
Socially Connected Soda Bottles
Socially Connected Soda Bottles
These Pepsi Bottles Give Access to Exclusive Filters on Snapchat
<
5
Shoppable Socialite Closets
Shoppable Socialite Closets
Luxurious Roxy's Looks are Available on Her Site in Sizes 0-28
<
4
Masterful Latte Art
Masterful Latte Art
This Barista paints Paints a Small Spoon to Create His Latte Art Designs
<
3
Fidget Spinner Lip Balms
Fidget Spinner Lip Balms
The Glampsin Takes Advantage of the Current Popularity of Fidget Spinners
<
2
Furniture Brand Pop-Up Shops
Furniture Brand Pop-Up Shops
Toronto's IKEA Play Café is an Immersive Retail Experience
<
1
Holographic Mall Advertisements
Holographic Mall Advertisements
'Hypervsn' by Kino-Mo Projects Floating 3D Advertisements
<